Influence of Value, Knowledge, and Consumer Attitude of Consumer Willingness to Pay More

Perdanawati, Luh Putu Virra Indah and Adiandari, Ade Maharini and Sudiyani, Ni Nyoman (2018) Influence of Value, Knowledge, and Consumer Attitude of Consumer Willingness to Pay More. 3rd Global Conference On Business, Management, and Entrepreneurship (GCBME 2018), 117. pp. 62-64.

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Abstract

Abstract— The purpose of this study was to determine the ef- fect of value, knowledge, and attitude of consumers towards consumers' willingness to pay more for the product for green consumerism. The participants involved in the study were 50 consumers who buy products in The Body Shop Bali. The study found that there is a significant influence between values, knowledge, and attitude of a consumer to willingness to pay more a consumer for environmentally green products. Keywords—Consumer attitude; Value; Knowledge; Consumer Willingness

Item Type: Article
Subjects: H Social Sciences > HB Economic Theory
Depositing User: ms vionita pertiwi
Date Deposited: 01 Feb 2021 02:41
Last Modified: 01 Feb 2021 02:41
URI: http://repo.unr.ac.id/id/eprint/537

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