INFLUENCE ANALYSIS OF VALUE, KNOWLEDGE, & CONSUMER ATTITUDE OF CONSUMER WILLINGNESS TO PAY MORE FOR GREEN CONSUMERISM PRODUCT (STUDY CASE OF THE BODY SHOP, BALI)

Perdanawati, Luh Putu Virra Indah and Adiandari, Ade Maharini and Sudiyani, Ni Nyoman INFLUENCE ANALYSIS OF VALUE, KNOWLEDGE, & CONSUMER ATTITUDE OF CONSUMER WILLINGNESS TO PAY MORE FOR GREEN CONSUMERISM PRODUCT (STUDY CASE OF THE BODY SHOP, BALI). In: ..

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Abstract

The level of awareness and knowledge of the environmental ecosystem is increasing. The emergence of green consumerism their behavior to get the consumer awareness of environmental products that decent, safe, and environmentally friendly The standardization of ISO (International Standardization Organization) 14000 requiring companies must use products that have environmentally friendly The Body Shop is well-known as a major pioneer in advancing the go - green

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis > Prodi Manajemen
Depositing User: ms vionita pertiwi
Date Deposited: 31 Mar 2021 03:36
Last Modified: 31 Mar 2021 03:36
URI: http://repo.unr.ac.id/id/eprint/559

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