Analysis of Technology Acceptance Model (TAM) to Use E-Money in Bali Province

Sumerta, I Komang and Widyagoca, I Gusti Putu Agung and Adiandari, Ade Maharini and Herlambang, Putu Gede Denny (2019) Analysis of Technology Acceptance Model (TAM) to Use E-Money in Bali Province. International Journal of Advanced Trends in Computer Science and Engineering, 8 (1.5). pp. 206-211. ISSN 2278-3091

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Abstract

Objectives - The rapid development of technology has penetrated many sectors of life in society, one of which is in Bank Sector. E-Money is another item in the realm of money related exchanges and dependent on the utilization of high innovation, the Technology Acceptance Model (TAM) hypotheses is extremely suitable to clarify how purchasers enthusiasm on it. This examination utilizes 100 online buyer respondents as examples, from the sum that can't be distinguished. Information accumulation by online polls. This exploration tried by quantitative strategies with SEM-PLS investigation. The consequences of speculation testing demonstrate that all the hypotheses were accepted. Perceived easy to use and perceived usefulness are positive and significant effect to attitude, and also attitude has a positive and significant effect to intention to use. Further research also needs to consider other variables that can influence intention to use new product with based on technology system. The aftereffects of this examination additionally empower the organization that issued e-money to be progressively mindful of angles that can improve the marketing technique. This paper contributes researchers by inspecting model of TAM and how it identifies with customer conduct to utilize electronic cash in Bali. Key Words: TAM, Intention, E-money, Acceptance Technology.

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