Strategy to win the Global Market Competition (Study at PT Karya Tangan Indah Bali)

Widanti, Ni Putu Tirka (2013) Strategy to win the Global Market Competition (Study at PT Karya Tangan Indah Bali). In: Proceeding ICLG 2013 The Fourth International Conference on Local Goverment. Faculty of Polotical and Social Science The University of 17 Agustus 1945, Surabaya, Indonesia, pp. 262-272. ISBN 978-602-9077-37-7

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Abstract

Abstract This research was conducted at the company "PT. Karya Tangan Indah", Badung, Bali is focusing its work in the craft industry sectors silver, gold, beeswax candle, and crocodile skin with primary market target is the global market. Formulation of the problem in writing this paper is how to build superior perceived value for the consumer and the planning, selection and application of competitive strategy in marketing is right in responding to market demands in the era of cconomic globalization and the free market? Emphasis on the writing of this paper lies in the combination of strategic management with marketing management and a discussion of using Strength Weakness Opportunity Threats (SWOT) Analysis and reviewing more in-depth on a variety of strategies such as product, pricing and promotion strategy. Keywords: analysis, marketing, strategy, global markets and management.

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